Crystalline Incandescence

So why have we got a page on crystalline incandescence? Well, crystalline incandescence is the term we have to optimise on for a competition, as explained below.

An article has been commissioned by .net magazine which is to be about SEO techniques, and a centrepiece of this is a competition between six SEO companies. Here's the idea that led to this crystalline incandescence page:

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This is the cover feature - so it needs to have loads of useful information in it for readers who want to get their sites to the top of Google's listings as well as being an entertaining, enjoyable read.

One of the things readers tell the magazine  again and again is that they want more information about SEO techniques, and the editor  thought it would be interesting if they were to take inspiration from the legendary "nigritude ultramarine" SEO contest and pit a few top SEOs against one another in a similar experiment. The idea would be for the magazine  to choose a phrase that currently generates zero Google results - crystalline incandescence, and to give the same phrase to each of the SEOs; after a month, they'd see whose site was the top of the pops on Google, Yahoo! and MSN for a search on crystalline incandescence. There would be no rules - if a respectable SEO wanted to play dirty and use all kinds of underhand tricks that they wouldn't use for a real client, that would be just as interesting as (and potentially more fun than) legit techniques - the magazine can offer the SEOs a good plug: a photo, URL and blurb about them and why they're so great, followed by a few paragraphs explaining how the SEO approached it, what the results were and what lessons their readers can learn from their SEO expertise.

Six Search Engine Optimisers were given the challenge to optimise for crystalline incandescence, then each SEO has to explain what methods they used and how they went about it. The magazine also has a control page - with basic meta tags and then do nothing, to see how far down the search results it ends up.
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Crystalline Incandescence

As you can see, there's a potential down side here: not everyone can win the competition side of things. But that's why some companies might think it worthwhile going to extremes, trying some unusual techniques, having some fun with crystalline incandescence.  Obviously the article will say "well done" to whoever comes top, but they will NOT say that automatically implies the winner is the best. It's really just a bit of fun.

The plus side is we then get to talk about our business for a while, why we're better than the competition, and we can offer wise words of advice to the magazine's readers and so on.

The deadline isn't too far away, 23rd December in fact, although this may be stretched to January 2nd. The contest was officially started on Friday 5th November.
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Results So Far - We Were First

(Click here for results so far)

We scored the major success of getting listed first. Within four days of the competition starting, our site was listed top on Google for "crystalline incandescence".

We were also listed 3rd out of 56,300 results (and above all the competing SEOs) for the single keyword incandescence. In many ways this was a better achievement, as it more closely corresponds to real life, where there is competition amongst a large number of sites to get to the top. We got to 3rd position without specifically optimising for the single keyword.

Legitimate Techniques Only

We only used legitimate techniques. We did not use keyword stuffing, deceptive re-directs, hidden links, hidden or "cloaked" text or other techniques which might get your site banned by search engines.

Please if you think you might like our help in getting your site seen!