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So why have we got a page on crystalline incandescence? Well,
crystalline incandescence is the term we have to optimise on for a
competition, as explained below.
(Click here for results so far)
An article has been commissioned by .net magazine which is to be
about SEO techniques, and a centrepiece of this is a competition
between six SEO companies. Here's the idea that led to this
crystalline incandescence page:
===============================================
This is the cover feature - so it needs to have loads of useful
information in it for readers who want to get their sites to the top
of
Google's listings as well as being an entertaining, enjoyable read.
One of the things readers tell the magazine again and again is that they
want
more information about SEO techniques, and the editor thought
it would be
interesting if they were to take inspiration from the legendary "nigritude
ultramarine" SEO contest and pit a few top SEOs against one another
in a
similar experiment. The idea would be for the magazine to choose a phrase that
currently generates zero Google results - crystalline
incandescence, and to give the same phrase
to each of the SEOs; after a month, they'd see whose site was the top of
the
pops on Google, Yahoo! and MSN for a search on
crystalline incandescence. There would be no rules - if a
respectable SEO wanted to play dirty and use all kinds of underhand
tricks that they wouldn't use for a real client, that would be just
as
interesting as (and potentially more fun than) legit techniques -
the magazine
can
offer the SEOs a good plug: a photo, URL and blurb about them and
why
they're so great, followed by a few paragraphs explaining how the
SEO
approached it, what the results were and what lessons their readers
can
learn from their SEO expertise.
Six Search Engine Optimisers were given the challenge to optimise
for crystalline incandescence, then each SEO has to explain what methods they
used and how they went about it. The magazine
also has a control page - with basic meta tags and then do nothing,
to
see how far down the search results it ends up.
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Crystalline Incandescence
As you can see, there's a potential down side here: not everyone can
win the competition side of things. But that's why some companies
might think it worthwhile going to extremes, trying some unusual techniques, having some fun with
crystalline incandescence. Obviously the article will say "well done" to whoever comes top,
but they will NOT say that automatically implies the winner is the
best. It's really just a bit of fun.
The plus side is we then get to talk about our business for a
while, why we're better than the competition, and we can offer wise words of
advice to the magazine's readers and so on.
The
deadline
isn't too far away, 23rd December in fact, although this may be
stretched to
January 2nd. The contest was officially started on Friday 5th
November.
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Results So Far - We Were First
We scored the major success of getting listed first. Within four days of
the competition starting, our site was listed top on Google for
"crystalline incandescence".
We were also listed 3rd out of 56,300 results (and above all the
competing SEOs) for the single keyword incandescence. In many ways
this was a better achievement, as it more closely corresponds to real
life, where there is competition amongst a large number of sites to get to
the top. We got to 3rd position without specifically optimising for the
single keyword.
Legitimate Techniques Only
We only used legitimate techniques. We did not use keyword stuffing,
deceptive re-directs, hidden links, hidden or "cloaked" text or other
techniques which might get your site banned by search engines.
Please if you think you might like our help in getting your site seen!
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ADD URL First, link
to this page, with the phrase crystalline incandescence within
the link text, then
contact us
telling us the page you've linked to us from, and we will link to
you.
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